ABOUT HEART SWELL

Hi! Chelsea and Shelbie here, owners of Heart Swell Books. We previously operated for a few years as a romance bookstore pop-up called Friends to Lovers. Then, in the spring of 2026, we signed a lease and got started on the brick-and-mortar store of our dreams. In comes Heart Swell. The whole space has been a massive labor of love, blood, sweat, tears, and all that. Seeing the space open has been nothing short of magic.